Sunday, April 28, 2013

On My Nightstand

Salt Sugar Fat: How the Food Giants Hooked Us

It has been a couple of good weeks of reading. After finishing Douglas Rushkoff's Present Shock: When Everything Happens Now I tried to read Robert D. Kaplan's The Revenge of Geography: What the Map Tells us about Coming Conflicts and the Battle Against Fate, but found the book to conservative in its approach. It is a great idea that is sadly executed with an ideological agenda. Fortunately I picked up Michael Moss's Salt, Sugar, Fat: How the Food Giants Hooked Us. Moss a New York Times reporter addresses the growing problem of obesity in Western based cultures. Because of the subject the book has received a fair bit of coverage in The New York Times where I have read some of the chapters as articles. It is fascinating study of the North American food industry, processed foods and how the food industry has manipulated not only the foodstuffs but our desire for these foods. Moss outlines how the food industry has received insidious advice from the tobacco industry about how to handle a public that recognizes their products as health risks. He also charts how the food industry has used science to figure out how to sell more of their products while minimizing cost. With access to a range of industry documents and insiders Moss writes an important book about our love with salt, sugar and fat. 

Lying in wait:
Michael Pollan, Cooked: A Natural History of Transformation (New York: The Penguin Press, 2013)
Otto Dov Kulka, Landscapes of the Metropolis of Death: Reflections on memory and imagination (London: Allen Lane, 2013)
The Lonely Planet, India (Oakland: Lonely Planet Publications, 2011)

No comments:

Post a Comment